Incubator Program – Strategize 1st

A grueling, comprehensive, 1:1 business and professional incubation program led by Wesley Alexander, CEO of CoBiz Richmond, Inc. and founder of Promise and Potential. Strategize 1st prepares entrepreneurs, vetpreneurs, non-profiteurs, and students with the mindset and skillsetsnecessary for each participant to not only launch their business but to execute a strategic plan geared toward sustainability and a successful exit.

By the end of the program, participants will establish a deeper understanding of their responsibilities as leaders of their enterprises and will establish a community of colleagues to support them on their entrepreneurial pursuits.

– Classroom education in the form of lectures, case studies and exercises in entrepreneurship, innovation and related disciplines, while also drawing on Mr. Alexander’s experience in business, startups, tech, non-profits, government, leadership, finance, and law;
Guest lectures and speakers from time to time from a range of industries.

Our Methodology

Whether you have start-up, non-profit, professional, or personal ambitions, you are the CEO of your vision.  Via 1:1 engagement, Mr. Alexander is able to prepare you to define and execute your vision.

One of our tenets is “Know Your Customer.” We rely on data, facts, instincts and tribal knowledge to help each participant to discover and leverage their competitive advantage.

More importantly, each participant is mentally trained to intimately understand the entrepreneurial journey they are embarking on.

Ultimately, we Learn, Apply, Measure, Forge Ahead, or Pivot.


We are in the Bay Area—the epicenter of innovation; thus, providing ample opportunities to access experiences that other regions of the country can barely or rarely offer. As a result, participants must attend at least one Silicon Valley event that is germane to their industry to instill greater learning and a better understanding of the San Francisco Bay Area/Silicon Valley entrepreneurial ecosystem:

Attend meet ups, talks, demo sessions and other events on their own throughout the Bay Area
Act as independent consultants for one another, improving their ability to both offer and receive constructive advice,
Develop demos, prototypes and videos to market their ventures, and also to capture their learnings in a way that can be shared and reviewed at a later time.

Facilitator: Wesley Alexander, Esq/MBA

Who Can Apply?

Idea or early stage of your Start-up
Idea or early stage of your Non-profit
Idea or early stage of your new business
Idea or early stage of your civic initiative
Idea or early stage of your education
Interested, please email Wesley at


Length: Varies for each person
Frequency: Bi-weekly
Classes: In-person & Virtual
When: Thursday (6:30pm-8:30pm)
Size of cohort: 20


Get in touch with us

Our goal is to create a vibrant entrepreneurial hub for start-ups, entrepreneurs, non-profits, creatives, students and local residents to strive in their professional and personal endeavors.